Don’t Just Pitch. Convert. 5 Scripts That Actually Work in Insurance Sales.
- Agent Saathi
- 2 days ago
- 3 min read
Let’s be real—insurance is a tough sell. Your client is either distracted, skeptical, or "already has a policy."And most agents still open with:
"Sir, do you have insurance?"
It doesn’t work.
In 2025, your opening line is your strongest weapon. Because attention spans are short, and trust is hard to earn.
Whether you're selling Life, Motor, Health, or Commercial, a well-crafted pitch script can cut through noise, build curiosity, and make the buyer lean in.
🧠 Why Insurance Sales pitch Scripts actually work!
Scripts aren’t just for call centres—they’re your way to package value in 10 seconds or less. Here’s why they work:
✅ They reduce anxiety (you always know what to say)
✅ They’re consistent across channels (in person, WhatsApp, phone)
✅ They increase conversions when tested and refined
A good pitch isn’t about memorizing. It’s about starting strong and guiding the conversation.
✍️ 5 Pitch Scripts That Actually Work
These lines are tested in the field—crafted based on how real clients think and what real agents face.
🟣 1. The Relatable Hook (Health Insurance)
“Mr. Verma, most families get insurance to cover hospital bills. But the smarter ones use it to avoid hospital visits. Can I show you how?”
✅ Why it works: It shifts the conversation from fear to empowerment. OPD, health checkups, telemedicine—clients feel like they’re buying prevention, not just protection.
💡 Use for: Floater plans, OPD add-ons, wellness-focused policies
🟣 2. The Money-Saving Trigger (Motor Insurance)
“Sir, renewing with the same insurer costs more every year. I can help you save up to ₹2,000—without reducing coverage. Want me to check?”
✅ Why it works: This line triggers FOMO. It implies they’re overpaying and you’re offering help, not just a sale.
💡 Use for: Renewal cross-sells, NCB recovery, private car/bike quotes
🟣 3. The Business Risk Mirror (Cyber Insurance for MSMEs)
“If your invoice system gets hacked, who pays the penalty? Your IT guy or you?”(pause)“Cyber insurance ensures your business doesn’t go offline—or bankrupt.”
✅ Why it works: It puts the risk on the decision-maker’s shoulders without fear-mongering. Cyber is abstract, so this makes it concrete.
💡 Use for: Startups, e-commerce, service SMEs, distributors
🟣 4. The Legacy Question (Term Insurance)
“What do you want your family to remember you for? A monthly EMI or a lifelong safety net?”
✅ Why it works: It taps into identity, pride, and family—all in one sentence.
💡 Use for: Term plan cross-sell during life milestones: marriage, child, new loan
🟣 5. The Micro-Moment Upsell (Travel Insurance)
“Your visa’s done. One last thing—can I get your trip covered for ₹200? No stress, full protection.”
✅ Why it works: It’s convenient, low-cost, and positioned as helpful—not a hard sell.
💡 Use for:B2B travel agents, WhatsApp leads, last-minute follow-ups
🛠️ How to Customize a Script (Without Killing It)
Scripts are a starting point, not a rulebook. Here are 3 quick ways to make a script yours:
1. Add Context
Always insert why you're suggesting a plan:
“Since your son’s going abroad, this plan will keep his health covered too.”
2. Match the Client’s Language
If they speak in Hinglish or Gujarati, shift tone—but keep it clear. No insurance lingo. No acronyms.
3. Leave Room for Silence
The best lines end with a question or a pause:
“Can I show you how?” → It invites curiosity, not pressure.
🚫 3 Common Mistakes Agents Make While Pitching
Even the best scripts fall flat if you:
Say too much too soon – Don’t rattle off benefits in one breath. Let curiosity build.
Talk like a brochure – Clients want a conversation, not a product dump.
Ignore timing – The best pitch at the wrong moment = no conversion. Always ask: Is this the right time to talk?
🎯 Real Impact, Real Fast
A great pitch saves time, boosts trust, and makes follow-ups easier. Even if the client says no today, they remember how confidently you explained the value.
That’s what closes future deals. That’s what gets referrals.
🔓 Want 100+ Ready-to-Send Scripts?
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✅ Daily-use pitch scripts across Life, Health, Motor, Cyber & more
✅ Available in English, Hindi & Gujarati
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