Most Insurance conversations fail before they even begin. Not because the product is bad. Not because the premium is high. Not because customers “don’t understand insurance.” They fail because the conversation starts in the wrong place. It starts with Insurance policies , when it should start with risk . For years, insurance selling has trained agents to talk about: Covers Features Benefits Add-ons Discounts But customers don’t wake up worried about features. They wake up wo

Organic Lead Generation for Insurance Agents in India What Actually Work

An insurance agent engaging in a meaningful conversation with a client

2026 is starting in just a few days. For most Indian insurance agents, this moment feels familiar —new customers, new hopes, new pressure. But this year needs a different approach.

The recent eruption of the Ethiopian volcano sent shockwaves far beyond East Africa. Indian MSMEs (Micro, Small, and Medium Enterprises) found themselves facing unexpected challenges due to global supply chain disruptions and increased risks. A global event, thousands of kilometers away, quietly entered Indian workshops, warehouses, offices, and shop floors.