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How Much Are You Leaving on the Table Without MSME Insurance?

💼 The Overlooked Opportunity


In the bustling world of insurance sales, agents often focus on individual policies—health, life, motor—because they're familiar and straightforward. But there's a vast, untapped market that many overlook: MSME insurance.


India is home to over 63 million Micro, Small, and Medium Enterprises (MSMEs), contributing approximately 30% to the country's GDP and employing over 110 million people . Despite their significance, less than 15% of these enterprises have adequate insurance coverage .

This gap isn't just a missed opportunity for MSMEs—it's a missed opportunity for you, the insurance agent.



Insurance Agent explaining Shop Insurance
Insurance Agent explaining Shop Insurance


📈 The Financial Upside


Consider this:


  • Cyber Insurance: With the rise of digital transactions, MSMEs are increasingly vulnerable to cyber threats. Offering cyber insurance can fetch commissions ranging from ₹5,000 to ₹20,000 per policy.

  • Property Insurance: Many MSMEs operate from owned or rented premises filled with equipment and inventory. Insuring these assets can lead to substantial premiums and, consequently, higher commissions.

  • Liability Insurance: As MSMEs grow, so do their liabilities. Providing liability coverage not only protects them but also adds to your portfolio and income.


By tapping into MSME insurance, you're not just selling policies—you're offering peace of mind to business owners while significantly boosting your earnings.


🤔 Why Agents Hesitate


Despite the potential, many agents shy away from MSME insurance due to:

  • Complexity: Business insurance policies can seem intricate compared to individual ones.

  • Lack of Resources: Limited access to tailored pitch materials and product knowledge.

  • Perceived Demand: A belief that MSMEs aren't interested in insurance, despite evidence to the contrary.


🛠️ How Agent Saathi Simplifies MSME Insurance Sales


Agent Saathi is designed to bridge this gap:


  • Tailored Pitch Scripts: Ready-to-use scripts specifically crafted for MSME clients, making your pitch more effective.

  • Educational Resources: Simplified guides and materials to help you understand and explain MSME insurance products confidently.

  • Visual Aids: Engaging visuals and infographics to make complex information digestible for clients.

  • Regular Updates: Stay informed about the latest trends and products in MSME insurance to keep your offerings relevant.


🚀 Take the Leap


MSME insurance isn't just another product—it's a pathway to expanding your client base and increasing your income. With Agent Saathi's tools and resources, venturing into this segment becomes not just feasible but profitable.


Ready to explore the MSME insurance opportunity?


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